Econsultancy has a fantastic piece on how top brands use psychology to increase conversions. In a nutshell they…
Use social proof
For example 37signals let you know that 14,000+ people signed up for Basecamp last week. If that many people are convinced of its merits how can you not be?
Loss aversion
Late Rooms tells you how much money you’ll lose if you don’t book now, tipping you towards making a purchase now before you lose out!
Anchoring
A product may be at an amazing price, but only by anchoring (at it’s most basic saying what a product has been reduced from or including an RRP) can you really tell you’re getting a good deal. Interestingly some SaaS companies include expensive prices to a range to effectively ‘up the anchor’ and highlight the great price you’re getting on the middle priced option.
