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Using psychology to boost online sales
Econsultancy has a fantastic piece on how top brands use psychology to increase conversions. In a nutshell they… Use social proof For example 37signals let you know that 14,000+ people signed up for...
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People power: mastering the art of the bossless team
FAVI CEO Jean-François Zobrist is by his own admission a “stupid and lazy manager” but his vision of work and hierarchy could offer vital inspiration to anyone wanting to build an agile and engaged...
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Five reasons big organisations act crazy: Blog series introduction
Long ago, before my hair had significant patches of grey in it, I came to a startling conclusion: that almost every company with more than a hundred people in it seemed to be clinically insane. I wish...
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